An exciting new concept in clothes for mum and baby launches this week as the innovative Mamaway 3 in 1 goes on sale
Stylish mums looking for a way to keep baby protected from the cold and stay ahead in the fashion stakes get a helping hand this week as a cool new winter coat launches. The 3-in-1 down filled maternity and baby wearing jacket from nursing wear experts Mamaway combines comfort with warmth, offering a practical way for mum to keep baby snug and secure while on the go.
Designed for both mums to be who are feeling the chill as winter sets in and parents who like to carry their newborn in a sling, the cosy jacket is revolutionary and stylish. The ingenious design and abundance of warm down filling make the jacket a hot ticket for winter with comfort and warmth effortlessly taken care of. With baby safe in the jacket, mum is also snugly encased and with arms free from holding the little one while running errands, shopping or running around town.
The carefully styled and impeccably designed winter coat boasts a uniquely styled front panel which integrates seamlessly into the jacket. One end of the jacket panel is wider than the other, covering the bump easily when pregnant and then offering a sling for baby when the new arrival makes his or her debut. The windproof outerwear fastens around mother and baby even when the child is being worn on the body, leaving space and breathing room for both.
An effortless combination of form and function, the 3-in-1 is available in warm tones of raspberry, plum and burnt orange – perfect palettes for both autumn and winter. The coat has a hood and comfy bump front pockets for storing essentials and keeping hand warm while out and about. Thanks to its ultra high quality 90% eider down and 10% feather filling, the jacket is incredibly warm and surprisingly lightweight. The soft, silky outer material is gentle on newborn skin, meaning mums can wear their coat with confidence.
As with all of Mamaway’s products, the 3 in 1 has been designed by mums for mums. In addition to its warmth and comfortable position for baby, the coat’s dimensional design creates a slimming silhouette. A longer cut caters to pregnant body shapes and is contoured to sit naturally after the birth.
Thanks to its sensitive design, the ultra cool and utterly innovative jacket can also be used as a discreet cover while breastfeeding in public. A range of co-ordinating slings can be mixed and matched and a storage bag is provided for easy packing and safe travelling.
Teresa, the Marketing Director, said, “We thought long and hard about the jacket and its purpose to make sure that it was practical, safe and equally suitable both before and after baby’s arrival. We call this the 3 in 1 because it really comes into its own in a trio of ways. As pregnancy advances, the additional panel can be zipped in so the coat fits comfortably over the bump. When baby wearing, the longer panel can be flipped upside down and zipped in to keep the tot warm and snug meaning the jacket works just as well for two. Finally, its durable design means that it will serve equally well after pregnancy for many winters, giving great value for money.”
The 3 in 1 is available now priced at £109. To buy and to find out more visit http://www.mamaway.co.uk