Mamaway launches unique maternity jeans that will not be given away after giving birth

January 14, 2014



Stylish mums to be don’t need to hang up their style credentials as baby expands thanks to the brand new maternity jeans from yummy mummy experts Mamaway.


Created by a team of designer mums who understand when women need during pregnancy, the Mamaway maternity jeansflatter during pregnancy and beyond. Their unique design includes an adjustable fold down waist band that can be tied to flatter and support the body both before and after baby’s birth.


The supportive, soft band sits snugly along the contours of the bump, providing support for baby without placing pressure or tension on any one part of the stomach. As well as supporting the abdomen, the band pulls firmly across the lower back to help prevent back pain. After wearing the jeans, customer Julia from Australia said, "I feel my back is supported when I am wearing my Mamaway jeans. I am in my third trimester now and feel back pain all the time. When I put on my Mamaway jeans, I feel quite a relief."


The igneous cutting and use of fabric ensures the band fits perfectly to the shape and size of the bump whatever the stage of pregnancy. The super stretchy band is also designed to expand gradually as the bump grows, giving total comfort and an ultra flattering, smooth fit that hugs like a glove. Flattering and utterly flexible, Mamaway maternity jeans accommodate mum’s body changes, which makes them perfect for relaxing in after the birth.


Teresa Chu, Marketing Director at Mamaway UK said, “It takes at least six weeks for the uterus to return to its pre-pregnancy shape so rather than stressing about the wardrobe and finding clothes that fit comfortably through all of these changes, Mamaway mums can slip into their favourite maternity jeans and find them just as comfortable and well-fitting as they were before the birth. The post natal fit is just as fashion and figure friendly, helping new mums look and feel their best even with a new baby to look after.”


Proving that fashion doesn’t have to take a back seat, the new Mamaway jeans are available in a huge range of finishes including bleached, sanded, stone wash, vintage wash and dyed. There is also a wide choice of cuts including bootleg, skinny and boyfriend with pockets and seams placed carefully to flatter curves and contours.


The jeans are made from superior quality denim with give and stretch to accommodate changes to the shape and size of the legs and thighs as the pregnancy progresses. Rebecca from UK blog Munchies and Munchkins says it is "supremely comfortable”.


Mamaway maternity jeans are available now priced from £65. To buy and to find out more visit


About Mamaway


After more than 40 store openings in Taiwan, Mamaway launched in the UK in 2007 . The company was founded by a mum who struggled to find clothes that were comfortable, looked good and made breastfeeding easy. Today, Mamaway’s team of designer mums understands what women need during pregnancy and while breast feeding. It is determined to ensure that each and every product looks great, feels great and is of the highest quality.


Mamaway also knows that mums worldwide enjoy variety and access to a wide range of styles that aren’t limited to ‘maternity fashion’. It prides itself on giving mums the option to wear an outfit because it looks good, not just because it is easy to breastfeed in. That's why the brand has developed patented openings that provide mums with easy access for nursing baby yet are so discreet, no-one else knows they’re there.

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