Mamaway’s 3-In-1 Down Maternity Coat Becomes Must-Have Item For Expectant Mums This Christmas

December 7, 2015



Expectant mums struggling to keep their changing shape warm during the winter months can now stay cosy with a fantastic new 3-in-1 maternity coat from Mamaway - that’s already receiving rave reviews.


Since the Winter Warmer 3-in-1 Down Coat launched in November, it’s been one of the most sought-after items on the website, with expectant mums clamouring to get their hands on one. And for good reason – the multifunctional coat not only expands to accommodate a growing tummy, it can also be used as a baby-carrying coat once the little one arrives, offering a practical solution to keep mum and baby warm.


With a creative panel design to secure the baby, and a 90% down cluster for total warmth and comfort, it’s little wonder Mamaway are already looking to restock this maternity favourite. Originally available in light grey, an olive coat has now hit the market, giving stylish mums-to-be a choice of colour schemes as well as a multitude of practical features.


Teresa Chu, Marketing Director of Mamaway, says, “We’re thrilled with the reaction to our 3-in-1 down coat – but not entirely surprised! The wonderful item can be worn as a regular down coat, and with clever shirred panels, it can accommodate growing tums and newborn babies just as effortlessly.”


Chu adds, “The highest-grade down is used for the filling, to keep little ones warm when out and about, and with a windproof exterior and plenty of pockets, this is one coat that’s going to be on plenty of wish lists this Christmas. It would make a fantastic gift for a mum-to-be, or a wonderful festive treat from the expectant mum to herself!”


The coat shows that ladies don’t have to sacrifice style once they become a mum. An adjustable hood, a fashionable sleeve design, removable faux-fur and a waist belt that can be subtly tightened or loosened gives ladies total control over their look.


From a practical point of view, the coat also ticks all the right boxes. There are a multitude of pockets to keep dummies, bottles, toys, baby wipes and other essentials handy, and the coat is ultra-light, to ensure minimal stress on mum’s shoulder when she’s carrying her baby. 


The coat is available in three sizes – Small, Medium and Large – and starts at £139.00. For a limited time only, you can also purchase a baby sling for £9.99 (RRP £39.00)


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